Synopsis
Under CM Yogi Adityanath, Uttar Pradesh Tourism saw a record 65 crore tourists in 2024, driven by religious and heritage tourism. Major developments in Ayodhya, Kashi, and Mathura boosted footfall, while initiatives in Buddhist and cultural tourism expanded the state’s appeal. Improved infrastructure and government-backed projects have fueled economic growth, making Uttar Pradesh a top travel destination.
Uttar Pradesh’s Tourism Boom Under Yogi Adityanath’s Leadership
Under the leadership of Chief Minister Yogi Adityanath, Uttar Pradesh has solidified its position as a key tourism hub by preserving and enhancing its historical, religious, and cultural heritage. In 2024, the state welcomed a record-breaking 65 crore (650 million) tourists, marking a 17 crore increase from the previous year. This unprecedented surge underscores the success of the Yogi government’s efforts in revamping religious sites, improving infrastructure, and boosting the local economy.
Transforming Religious Tourism: Ayodhya, Kashi, and Mathura
The Yogi government has prioritized religious tourism, leading to significant development in major spiritual destinations:
- Ayodhya: The Shri Ram Temple construction has resulted in a dramatic rise in visitors. In 2024, Ayodhya witnessed over 16.4 million pilgrims, compared to 5.75 million in 2023.
- Varanasi (Kashi): The Kashi Vishwanath Corridor has transformed the temple complex, enhancing accessibility and services. The annual footfall has surged from 30-40 lakh to nearly 13 crore devotees.
- Mathura-Vrindavan: Development of the Sri Krishna Janmabhoomi area has boosted local businesses, created thousands of jobs, and improved connectivity.
To further elevate these spiritual hubs, the government has introduced projects focusing on infrastructure, transport, accommodation, and security.
Expanding Beyond Religious Tourism
While religious tourism remains the primary driver, Uttar Pradesh is evolving into a well-rounded tourism hub. The government has launched initiatives to promote destinations like:
- Prayagraj & Chitrakoot – Enhancing heritage and cultural tourism.
- Kushinagar – Strengthening its role in Buddhist Circuit tourism.
- Mahoba & Naimisharanya – Revamping spiritual and historical landmarks.
Uttar Pradesh Tourism growth has significantly benefitted hotels, transport services, handicraft industries, and local businesses, creating opportunities for entrepreneurs and startups.
Uttar Pradesh’s Role in India’s Top 50 Tourism Destinations
The Union Budget 2025-26 has identified India’s top 50 tourist destinations, with special emphasis on Buddhist heritage sites. Uttar Pradesh, home to key locations like Kushinagar, Sankisa, Shravasti, Sarnath, Kapilvastu, and Kaushambi, stands to gain immensely. To enhance the experience of international and domestic tourists, the government has implemented:
- Road renovations and improved transport
- Digital guide systems
- Construction of modern rest houses and visitor facilities
These efforts position Uttar Pradesh as a world-class travel destination for both religious and heritage tourism.
Economic Impact: Job Creation and Business Growth
Uttar Pradesh Tourism expansion has played a crucial role in boosting Uttar Pradesh’s economy. The hospitality sector, transport services, and handicraft industries are witnessing substantial growth. Additionally, the government is actively supporting women entrepreneurs to tap into tourism-related business opportunities. Local artisans specializing in Banarasi sarees, brassware, and wood craftsmanship are gaining global recognition, further strengthening the state’s cultural and economic foundation.
A Bright Future for Uttar Pradesh Tourism
With its strategic initiatives, world-class infrastructure development, and government-backed policies, Uttar Pradesh Tourism is cementing its position as one of India’s top travel destinations. As religious and heritage tourism continue to flourish, the state is set to attract even more visitors in the coming years, fostering economic growth, job creation, and global recognition.
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