Royal Challenge Packaged Drinking Water launches ‘Choosebold 2.0’, a campaign celebrating those who boldly forge their own paths, featuring Virat Kohli, Smriti Mandhana, and Vidyut Jammwal.

Image Credits - Pinterest

The TVC highlights individuals who defy societal norms, encouraging viewers to embrace bold choices in life rather than playing it safe.

[{"selector":"#anim-b57f092a-349d-4e3c-8c0e-9f2de6f7bdcf","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3b278d35-f974-49ef-8fe8-b902039a5931","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-eccd5ce9-6a1d-48bf-b437-eb2805004f3d","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-56d2f410-6919-46c2-bda8-b8c0ed74f78d [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(0%, 0, 0) translate(-25%, -0.0003725728177705889%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}]

Virat Kohli embodies boldness, with his success on and off the cricket field being a testament to his fearless decisions and authentic self.

[{"selector":"#anim-3cf30bc8-e6fe-494b-b3e6-66a12ce35f2f","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-68055263-7bcf-4554-ad23-f5e1dc43edb3","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-dbbae89b-a9ff-4d0b-943d-626e4636ec50","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-bfbc5405-d067-4757-b5be-18b5bc510ee1 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(0, 6.067961238287115e-7%, 0) translate(1.4210854715202004e-14%, -25%) scale(1.5)","translate3d(0, 0%, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}]

Smriti Mandhana is celebrated for her bold leadership that led her team to victory in the Women’s T20 tournament, demonstrating resilience and courage.

[{"selector":"#anim-b70c8022-a5ed-49ec-9847-bcce6aab39cc","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ff022a3f-6e7a-400f-a825-e668013f4820","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7a871e1a-9c77-45f3-8f22-c19f0e5a2e0e","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

Vidyut Jammwal’s story of returning to martial arts after a significant injury showcases his determination and the boldness to reconnect with his roots.

[{"selector":"#anim-217d17e3-3aa0-4d9d-a19d-11315c12cd47","keyframes":{"transform":["translate3d(99.75787%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bd579b73-fc7b-481b-9d71-4d8ed085bf88","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0feb9c78-3775-4751-b57d-153e43e42e55","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-bb027ffc-96a2-4a4d-9a85-f7c4253e0f2c [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-7.912233787166267%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}]

The campaign’s anthem, a new rendition of last year's rap featuring Divine, honors those who progress fearlessly and play their own game in life.

[{"selector":"#anim-3ea4e399-5144-44b4-809f-0c5183642631 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(14.843749786673241%, 0, 0) translate(25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] [{"selector":"#anim-616937fd-cc78-476a-988c-52316f70de84","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ccba3be4-43c5-47a6-9b9c-df7c6feaa0b3","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d0ccbb6a-d124-4423-a239-471ded054a21","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

‘Choosebold 2.0’ aims to inspire people to break free from societal constraints, advocating for a life lived on one's own terms, echoing the spirit of the Naya Shers.

[{"selector":"#anim-c47d4126-5d44-445b-84d2-5d44b26209d2","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-23a58eb6-c042-4312-8849-97291c723682","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-07bff418-012e-449a-bf70-e6de3ff90c37","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-803f97c4-4f96-4a97-8622-9754ed4bec8b [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-9.109042305066751%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}]

Varun Koorichh, VP at Diageo India, emphasizes that the campaign aligns with the brand's ethos, celebrating pivotal moments of choosing bold.

[{"selector":"#anim-7098f503-397b-4a7c-abd4-d9879544639d","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6f390a34-844b-4ae4-891d-77413e31e077","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-247ef754-221b-4a24-be53-16940e49c607","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-6f11e706-ed45-4589-b337-aff122f3ba7a [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(0%, 0, 0) translate(25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}]

Kohli shares that his success comes from staying true to himself and making bold decisions, encouraging the next generation to live fearlessly.

[{"selector":"#anim-91552b68-664e-4d5b-806c-77ddec05de2c","keyframes":{"transform":["translate3d(99.27710%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fd9f6de0-0901-40c5-8054-fd5bdf40b92b","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ef02344d-7838-4337-bdb2-7e14f7a3c4f2","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-3f79ae1d-bd96-4cc4-81c1-9a4e3d1e7a52 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-0.03324437765473145%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}]

Mandhana expresses that her enriching experience in cricket stems from making bold choices, urging others to follow their hearts and embrace boldness.

[{"selector":"#anim-59d8c224-3e23-4be7-bf6a-8c3a09d82510","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7ec6bc4a-1fa4-4cfd-9e97-9894a4649756","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3f1b3d8e-6842-4098-ac3b-98fb0328529b","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-8a71f507-2457-47bd-99e0-b47402b42143 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-9.915303493769521%, 0, 0) translate(-23.364485981308412%, 2.5033359910053328%) scale(1.4672897196261683)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}]

Nataša Stanković is a Serbian dancer, model and actress

[{"selector":"#anim-d01cbf93-2a14-4cf5-b316-739d60335d6f [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(12.514648210040342%, 0, 0) translate(25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] [{"selector":"#anim-e7a1d862-8947-40bb-96a8-92bf422554cc","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-12ff5b9f-67a1-4bac-aac2-72021f275d1b","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-92a4b892-6be2-49c4-ad6d-5541ef8e9d93","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Learn more